Category: 

Website Visitors

Every day hundreds of thousands of people around the world - researchers, educators, and students of all ages - visit the Smithsonian online. These metrics represent the estimated number of visitors to the Smithsonian's public websites and their satisfaction with the experience.

 
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Website Visitor
Satisfaction Score

 
Website Visitors
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Website Visitors

Number of people who visited Smithsonian public websites in the most recent fiscal year.

Satisfaction Score

This measure of satisfaction is derived from a survey randomly posed to 10% of website visitors across approximately 55 Smithsonian sites. The survey focuses on visitors' overall satisfaction with the site, how well it met their expectations, and how it compares to their idea of an ideal website.

Federal fiscal year (FY) runs from October 1st through September 30th.

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Website Visitor Satisfaction Score
Compared to Non-Profit & Educational Organizations

 
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Website Visitor Satisfaction Score

This measure of satisfaction is derived from a survey randomly posed to 10% of website visitors across approximately 55 Smithsonian sites. The survey focuses on visitors' overall satisfaction with the site, how well it met their expectations, and how it compares to their idea of an ideal website.

Benchmark

This measure of satisfaction is derived from a survey randomly posed to 10% of website visitors across approximately 55 Smithsonian sites. The survey focuses on visitors' overall satisfaction with the site, how well it met their expectations, and how it compares to their idea of an ideal website. Smithsonian scores are benchmarked against an index of website satisfaction scores (managed by a leading customer experience analytics firm) for more than 25 non-profit, association, and education websites.